Here at Jim’s Whims, we have a special place in our hearts for those brands with active MAP policies that are enforced in place.
Still, if you don’t have a MAP policy and would like one after experiencing the challenges therein lacking, we can help you develop one. We work closely with a law firm that creates MAP policies in such a way that it is a trademark infringement to violate MAP. Once this type of policy in place, you can then eliminate unauthorized sellers from violating MAP, which in turn stops the plummeting price problem your brand is experiencing on online channels.
Note: Legal fees for development will range from ~$2,000 to $10,000, depending on what is currently in place (or lack thereof), as well as your location (state), and number of products.
With this legal foundation in place, you have taken the first step towards eliminating unauthorized sales.
The second step recommended is to reduce the total number of approved sellers of your products on the major online marketplaces. By having fewer sellers, you can actually increase market share while simultaneously helping to keep online pricing at desired levels.
By reducing your approved number of sellers to just a couple or so, you can realistically expect a 10-15% increase in sales – without the price variance experienced today. To learn more about how we add value to our supplier-partners, click here and/or read some of the articles below.
If you’d like to learn more about our program, we encourage you to either schedule a call with us or visit the website of the law firm that we work with.