With the rise of eCommerce retail sales, many brands are starting to re-evaluate their eCommerce strategy, especially those selling on Amazon.

Whether you are a First Party (1P) or a Third-Party Seller (3P) in Amazon, there are significant differences you need to consider.

Becoming an Amazon Vendor (1P)

If you have a product that sells, you may one day expect a call from Amazon inviting you to become a vendor.

Here are some major expectations when you become an Amazon vendor, you will be entitled to the following benefits:

  • You’ll get your product in front of customers in just a few days
  • Amazon takes care of promoting, selling, and shipping your product
  • Fulfillment will be handled by Amazon’s world-class fulfillment centers
  • Amazon will introduce your product to hundreds of millions of customers already shopping on Amazon
  • Your products will become eligible for free 2-day shipping for Prime members
  • Amazon will handle customer service and returns
  • Amazon will handle pricing and sales forecasting
  • Amazon will handle inventory management

However, the above comes with some considerations;

  • Amazon will buy directly from you
  • Amazon’s payment terms are typically 60-90 days
  • Amazon will handle promotion, sales, and fulfillment
  • Amazon will tell you they want a large discount (15-25%)
  • Amazon will not sign a MAP agreement

 

How about Third Party Selling on Amazon (3P)?

In a 3P relationship with Amazon, the brand is the retailer and manages a storefront on Amazon. The brand lists products and receives orders for those products. In this case, the brand uses the Amazon platform to sell directly to Amazon customers.

The interface used to do this on Amazon is Seller Central, though many companies use third party solutions to make the process easier. The brand is responsible for listing products, as well as fulfilling sales and providing customer service.

Items sold by 3P uses the seller’s name instead of Amazon.

A 3P relationship with Amazon is open to almost anyone, though certain product categories require pre-approval.

To initiate 3P selling, you first need an Amazon Seller Central account. Most companies should opt for a “Professional” Seller Central account. Although a third-party relationship doesn’t require an invitation, there are cases where successful 3P Amazon sellers were forced to move to a 1P relationship or stop selling on Amazon altogether.

For now, though, this doesn’t appear to be a widespread occurrence. But it’s something to look out for.

When it comes to 3P selling on Amazon, the best way to control pricing is to reduce the number of sellers on your product listings.

 

The Downsides of Becoming an Amazon Vendor

Not everything is perfect, even on Amazon and there are downsides to consider.

Lack of Pricing Control (The Race to the Bottom)

The first (and generally biggest) reason most regret becoming a vendor is that when they agreed to do so, they didn’t realize that they were going to lose control of product pricing, and this turned out to be, in some cases, catastrophic for their business.

Here’s what you need to be aware of…if you have a Minimum Advertised Price (MAP) policy that you enforce with your brick & mortar customers, Amazon will invariably end up violating that MAP policy.

When they do, your offline customers are not going to hesitate to tell you how much that is hurting their business.

Depending on how much total volume is offline this can be a big headache with cash flow implications.

So how and why does Amazon ignore your MAP policy? Because they didn’t sign your MAP agreement in the first place and would care less about your company.

Amazon only cares about consumer experience, and having low prices is a huge part of ensuring that consumers get the best experience possible.

When you sell to Amazon as a vendor, you have zero control over pricing.

Communication

 

Amazon is a very large company, and as a result, people are always moving around within the organization.

What this means for you is that you should expect a revolving door of account managers, or worse yet, you may go without an account manager for periods of time.

This can make communicating with Amazon very challenging.

 

Payment Terms

Amazon’s terms are most often 60-90 days. Depending on the size of your company, this can be a big problem.

 

Chargebacks

Amazon vendors are subject to a wide variety of charge backs. Some are related to customer payment disputes, while others are related to damaged goods, and a variety of other things.

 

The Upsides of being an Amazon Vendor

However, there are some advantages to selling directly to Amazon.

 

  • Control over brand.  Advantage: EVEN
  • Control over pricing.  Advantage: 3P
  • Reporting & Analytics. Advantage: EVEN
  • Customer Service. Advantage: 1P
  • Multi-Channel Fulfillment. Advantage: 3P
  • Selling into Canada, Mexico, and EU Markets. Advantage: 3P
  • Pay-Per-Click (PPC). Advantage: EVEN
  • Cannibalization of Sales from Own Domain.Advantage: EVEN
  • Sales velocity.  Advantage: 3P
  • Support from Amazon.  Advantage: 3P
  • Advantage: 3P
  • Tax Nexus.  Advantage: Varies but leans toward 1P
  •  Advantage: 3P
  • Advantage:1P
  • Staying in Stock.Advantage: 3P
  • Day to Day Involvement. Advantage: Depends on Control Being Sought
  • Getting Paid. Advantage: Clearly 3P
  • Shipping and Accounting. Advantage: EVEN

While some of the 1P benefits may carry enough weight for a given brand to choose to sell direct to Amazon, the overall advantage is clear.

OVERALL ADVANTAGE: 3P

 

3P vs 1P Benefits

Now let’s revisit the list of benefits that Amazon says are a part of becoming a vendor and see which ones apply if you prefer to go the 3P approach instead.

  • You’ll get your product in front of customers in just a few days: This holds true for 3P sellers as well.
  • Your products will become eligible for free 2-day shipping for Prime members: Same for 3P sellers.
  • Amazon will handle customer service and returns: Your dedicated 3P partner will handle this. If you don’t have a dedicated partner, the 3P seller that received the order will have to handle customer service.
  • Amazon will handle pricing and sales forecasting: Your dedicated 3P partner will handle this. If you don’t have a dedicated partner, no one will handle this.
  • Amazon will handle inventory management:Your dedicated 3P partner will handle this. If you don’t have a dedicated partner, each of the 3P sellers will handle inventory management for their own account.
  • Amazon takes care of promoting, selling, and shipping your product: Your 3P seller(s) will handle the promoting, and the Amazon backend will still handle the transaction of shipping.
  • Fulfillment will be handled by Amazon’s world-class fulfillment centers: Same for 3P sellers.
  • Amazon will introduce your product to hundreds of millions of customers already shopping on Amazon: Same for 3P sellers.

Disadvantages of Having Multiple Sellers

Having too much sellers can be a pain in the neck. Here’s why;

  • These sellers will all use price as their primary lever to increase their share of the buy box, and this creates a ‘Race to the Bottom’
  • Listings optimization will suffer from the lack of ‘listing ownership’ that having multiple sellers creates
  • With multiple sellers, you will have zero control of you promotions
  • With multiple sellers, you will have zero control of your customer service (brand experience)

 

Advantages of Working With a Dedicated Partner for 3P Sales

There are numerous advantages to working with a dedicated 3P partner and these advantages include:

  • Your partner will sign a MAP agreement, and with just one seller on your product listings, there is no race to the bottom on price
  • Your partner will handle inventory management
  • Your partner will probably pay faster than Amazon does (TLK pays up front)
  • Your partner will be easier to communicate with
  • Your partner will help you combat un-authorized sellers
  • Your partner will ensure your product listings are fully optimized
  • Your partner will collaborate with you on the planning and execution of product promotions, new product launches, and PPC campaigns to help you significantly increase sales
  • Your partner will handle customer service on your behalf in accordance with your jointly developed SOPs

Developing an effective Amazon strategy is a critical part of any brand’s eCommerce strategy.

If you have questions about this post, please get in touch with us directly.

 

We can Help

At Jim’s Whims, we have demonstrated experience spanning years assisting brands with Amazon.

Additionally, we can bring value to our brand partners by improving Amazon listings optimizations and Pay Per Click (PPC) Advertising campaigns at a very reasonable cost while building your brand with your image. We’re upbeat about the future, and would love to talk further, call us at (469) 487 8221.

About Jim’s Whims

We’ve built relationships on trust, results, and a long-term vision for growth and sustainability. Ultimately, we are passionate about creating a business of quality endeavor and connectivity. This is how we seek out partnerships with brands and distributors; a genuine, personal investment in the lives of customers. We will get to know you. You will get to know us. Let’s get to mixing!

By: The Team @ Jim’s Whims

Amazon is in the midst of testing a new brand registry system designed to reassure vendors that sell on its marketplace that their intellectual property will be protected – which, up to this point, is something that Amazon has struggled to do.

In their latest announcement, Amazon said that they will now let any brand register its logo and other IP with Amazon starting sometime in April; thereby enabling Amazon to remove listings for counterfeit products.

The move is just part of Amazon’s larger initiative to reassure prospective brands that their trademarks and other IP are safe on its Marketplace.

According to Peter Faricy, VP of Amazon Marketplace, last year, 100,000 sellers sold at least $100,000 worth of goods in 2016. “This puts Amazon in the position where we can protect your product across the Amazon Marketplace,” Faricy said.

The brand registry, first tested in 2016, will be free to North America vendors.

So, What’s the Big Deal?

There are a number of things that brands should be excited about:

  • Brands don’t need to be sellers to join the registry anymore.
  • Brands can take down sellers for infringement which includes things like logos, using their name, trademarks, copyrights and IP, even if a seller used their own UPC code instead of the brand’s UPC.
  • It will be easy for brands to do this without the need for lawyers and the long time it takes now.

Why Amazon Brand Registry 2.0?

Accurate brand representation

Once you enroll, Brand Registry gives you greater influence and control over your brand’s product listings on Amazon.

 

Powerful search tools

Amazon Brand Registry enables you to easily find content in different Amazon stores. Search for content using images, keywords, or a list of ASINs in bulk and report suspected violations through a simple, guided workflow.

 

Proactive brand protection

Our automated protections use information about your brand to proactively remove suspected infringing or inaccurate content. The more information you provide, the better Brand Registry can help you protect and improve your brand experience.

 

We can Help

At Jim’s Whims, we have demonstrated experience spanning years assisting brands with Amazon.

Additionally, we can bring value to our brand partners by improving Amazon listings optimizations and Pay Per Click (PPC) Advertising campaigns at a very reasonable cost while building your brand with your image. We’re upbeat about the future, and would love to talk further, call us at (469) 487 8221.

About Jim’s Whims

We’ve built relationships on trust, results, and a long-term vision for growth and sustainability. Ultimately, we are passionate about creating a business of quality endeavor and connectivity. This is how we seek out partnerships with brands and distributors; a genuine, personal investment in the lives of customers. We will get to know you. You will get to know us. Let’s get to mixing!

By: The Team @ Jim’s Whims

Customers are the lifeblood of Amazon and they seem to be doing a good job with it. With Amazon on its way to becoming a trillion-dollar company, it’s not a surprise that they have successfully maintained one crucial aspect of the business- customer expectations.

Effect of Amazon Consumer Expectations

One thing that Amazon succeeded in the market is because of their impact on customer expectations.

Before Amazon Prime two-day shipping came into the picture, it took more time to deliver a product ordered. When same day delivery was launched, customers were more than happy to get their orders the same day.

When product research started with Google, it took more time to sift through available search results. With Amazon, you can do the same quality of research using product reviews faster and conveniently using your smart phone.

How Consumers Research Products Today

Research has shown that 59% of consumer research begins on Amazon. What might be new to you is just how profound an impact Amazon has on your offline sales.

Here’s more:

  • 37% of searches start on Amazon.com and finish offline- Amazon does NOT cannibalize the offline sales as much as thought, but instead helps to support your other B&M storefronts!
  • 22% of searches start in the aisle at a store where the buyer visits Amazon.com on their phone before completing the checkout in-store.
  • 35% of searches start in other places and end up on Amazon
  • Just 6% of searches start and finish on Amazon

Amazon’s Impact on Offline Sales

The table clearly shows that Amazon.com has a much larger impact on offline sales than most brands think.

Here are some very important takeaways.

 

MAP Violations are a HUGE Deal: If keeping your offline retail partners and/or associates happy is important to your business, you need to get online pricing under control (yes, this can be done). If you don’t, those offline retail partners will probably remove your products off their shelves.

 

Product’s Content Management is crucial: Amazon product listings are just like a wiki. If you don’t lock them down with Amazon’s Brand Registry, anyone can make any change anytime – making it virtually impossible to maintain your content. If you have products with FDA compliance issues, unauthorized content can even bring your listings down and wreak havoc on your earnings.

 

Giving an answer to Negative Reviews is also crucial: Consumers today actively use Amazon.com for product research. Product reviews play an important role in their purchase decisions. In the event that you (or your authorized Third party sellers) aren’t actively monitoring and answering/replying to critical product reviews, you are definitely leaving money on the table.

Actions You Should Take Today

Reduce the number of sellers on your products listings to a chosen few, as doing so will have numerous benefits

Choose to work with Third party sellers that do more than simply sell your products
If you’re selling directly to Amazon, consider working with a Third party seller instead as you will have a lot more control

We can Help!

At Jim’s Whims, we have demonstrated experience spanning years assisting brands with Amazon.
Additionally, we can bring value to our brand partners by improving Amazon listings optimizations and Pay Per Click (PPC) Advertising campaigns at a very reasonable cost while building your brand with your image. We’re upbeat about the future, and would love to talk further, call us at (469) 487 8221

About Jim’s Whims

We’ve built relationships on trust, results, and a long-term vision for growth and sustainability. Ultimately, we are passionate about creating a business of quality endeavor and connectivity. This is how we seek out partnerships with brands and distributors; a genuine, personal investment in the lives of customers. We will get to know you. You will get to know us. Let’s get to mixing!

By: The Team @ Jim’s Whims

 

Nowadays many brands see the value and importance of maintaining MAP for their products across various sales channels, especially on Amazon.com.

Here is a simple way to enumerate why maintaining the MAP on Amazon is important:

  1. When MAP is destroyed, brick & mortar partners and/or associates will start dumping your products.
  2. When that happens, Amazon becomes your main distribution channel.
  3. If most of your sales are on Amazon, you’ll attract more 3rd Party sellers, and they’ll race to the bottom, and/or Amazon will begin buying from you.
  4. If Amazon starts buying from you and they’re your main distribution source, they are going to start asking for bigger discounts, more co-op budget, etc… and everything they demand will decrease your profit margin.

 

In the event that you failed to effectively enforce your MAP policy, you will eventually ruin or damage your brand’s profit margin – and perhaps the entire company.

 

As Prime membership continues to grow Amazon’s influence on your brand will only continue to increase.

How to Enforce MAP on Amazon

There’s good news because there are effective ways to enforce MAP on Amazon.

First, ensure you that you have the proper policies in place and they are effectively enforced. We work with a law firm that specializes in this area.

 

Once you have the correct legal foundation in place, you may also want to consider reducing the number of authorized sellers for your products on Amazon, as doing so will provide leverage to your brand.

 

If you decide to reduce the number of authorized sellers, be sure to only work with professional 3P sellers who can guarantee to add value to your brand – value beyond simply selling your products

 

We can Help

At Jim’s Whims, we have demonstrated experience spanning years assisting brands with Amazon.

Additionally, we can bring value to our brand partners by improving Amazon listings optimizations and Pay Per Click (PPC) Advertising campaigns at a very reasonable cost while building your brand with your image. We’re upbeat about the future, and would love to talk further, call us at (469) 487 8221

About Jim’s Whims

We’ve built relationships on trust, results, and a long-term vision for growth and sustainability. Ultimately, we are passionate about creating a business of quality endeavor and connectivity. This is how we seek out partnerships with brands and distributors; a genuine, personal investment in the lives of customers. We will get to know you. You will get to know us. Let’s get to mixing!

By: The Team @ Jim’s Whims

With regards to acquiring a new transaction, you just can’t beat Amazon. Because of Amazon’s prominent position, 59% of eCommerce orders are placed on their site.

But there is merely one problem … and it’s a HUGE ONE.

When you get an order on Amazon.com, you don’t acquire a new customer.

Transactions on Amazon give Amazon new customers … however, not your brand. You are left out in the cold.

Or are you?

Contact Us to find how exactly we help our supplier-partners to increase their customer list beyond Amazon – even if the first transaction happened on Amazon.

 

We can Help

At Jim’s Whims, we have demonstrated experience spanning years assisting brands with Amazon.

Additionally, we can bring value to our brand partners by improving Amazon listings optimizations and Pay Per Click (PPC) Advertising campaigns at a very reasonable cost while building your brand with your image. We’re upbeat about the future, and would love to talk further, call us at (469) 487 8221.

About Jim’s Whims

We’ve built relationships on trust, results, and a long-term vision for growth and sustainability. Ultimately, we are passionate about creating a business of quality endeavor and connectivity. This is how we seek out partnerships with brands and distributors; a genuine, personal investment in the lives of customers. We will get to know you. You will get to know us. Let’s get to mixing!

By: The Team @ Jim’s Whims

 

As primarily an online marketing firm, we often encounter instances where MAP pricing is not used. This is great for the consumer is it not? Lower prices, as a result of competition is good in a free market, correct?

Well, yes and no. MAP exists to assist the brand and its partners (those selling). There are many different types of sellers in a given marketplace- from brick and mortar locations with logistics facilities, large numbers of employees, and large expenses in real estate, license, taxes, etc. to those that are literally operating out of a bedroom in their home (surprising isn’t it?).

In short, Minimum Advertised Pricing assists businesses in forecasting their sales and predicting what will be left over to continue operations.

That is, what good is it to you the customer, to find a great “deal” only to have the company cease operations tomorrow because the ability of the products to generate cash have declined to where the business only loses money? MAP assists businesses and partners to maintain some stability in the marketplace.

Some will advertise the MAP price in public, while others will show the “real” price after an item is added to the shopping cart. Why are there two different prices? This comes about as an obligation of the seller in their agreement with the brand.

Huh? What does that mean?

Some manufacturers use a Minimum Advertised Pricing (MAP) policy to contractually require partners not to “advertise” their product below a specific price. If a seller does not follow this policy, oftentimes their ability to sell a brand is rescinded as a result.

There is quite a bit of controversy about what part of an Internet eStore represents an “advertisement” and what part of the eStore is an actual offer to buy or in essence, a “commercial transaction”.

Some recent legal rulings by the US Circuit Courts and FTC rulings MAY shed more light upon this subject as they seem to agree that an encrypted shopping cart on a website MAY be construed as an offer to buy and thus a commercial transaction – not applicable to these MAP agreements.

Therefore, when shopping on Amazon or other private sites, you may see a different price in reality than what was advertised when you selected “BUY”.

At Jim’s Whims, we fully support MAP and adhere to levels defined by agreements signed.

Additionally, to further assist our partner brands, we also assist them in determining entities that violate MAP agreements. What if the seller is unknowingly in violation, because they do not have an agreement with the brand?

In those instances, it becomes a grey area as the product is offered for sale though not procured in an approved manner. Brands call this diversion, while others call it competition. Our perspective is brands have the right to control who should and should not sell their goods.

Ultimately, those selling a brand have a reason for doing so. This may be philosophical or other. We at Jim’s Whims assist brands in removing sellers from a market by identifying those in breach and removing them. This, in turn, strengthens a brand’s image of value and place in the market.

We Can Help!

At Jim’s Whims, we have demonstrated experience spanning years assisting brands with Amazon.

Additionally, we can bring value to our brand partners by improving Amazon listings optimizations and Pay Per Click (PPC) Advertising campaigns at a very reasonable cost while building your brand with your image. We’re upbeat about the future, and would love to talk further, call us at (469) 487 8221.

About Jim’s Whims

We’ve built relationships on trust, results, and a long-term vision for growth and sustainability. Ultimately, we are passionate about creating a business of quality endeavor and connectivity. This is how we seek out partnerships with brands and distributors; a genuine, personal investment in the lives of customers. We will get to know you. You will get to know us. Let’s get to mixing!

By: The Team @ Jim’s Whims

“Your Amazon.com Selling account has been suspended”

A lot of Amazon sellers have experienced having their accounts suspended. A lot of complaints have also been raised with Amazon’s Terms of Service which are long and not always intuitive, for which suspension was the result of incursions ranging from the obvious (e.g., horrible customer service, multiple products sold that don’t match the Amazon listings) to the obscure.

For instance, one seller possessing excellent seller metrics hired a longtime friend to help with his flourishing Amazon business. This friend previously had her own seller account, but thought she had closed it 2 or 3 years back. However, as soon as the seller granted his friend access to his seller account (using her personal email address that apparently was still linked to her old seller account), Amazon suspended both accounts.

The seller was able to appeal Amazon’s decision, and eventually able to reopen his seller account after 40 days.

That’s a long time to be out of commission for most eCommerce brands and can cause significant revenue loses.

What would it mean to you as the brand owner to be without any Amazon sales for 40 days?  Worse, to have NO possibility of sales as well for the duration while your single partner is experiencing a loss of selling privilege on Amazon.com among other platforms?

How much revenue would you lose over the 40 days?  The technical answer?  A LOT.

In this example, the seller only had a small eCommerce venture, but big enough to manage it full time and pay himself from the profits. Account suspensions aren’t limited to smaller sellers – in 2017, one of the top 10 third-party sellers in the US had to deal with account suspension.  These are the sellers that average OVER $50,000,000.00 a MONTH in sales.

If you are a brand owner, the downsides of having only one seller on your product(s) isn’t limited to the loss of revenue due to a potential account suspension. It can impact your operational processes and end up overstocking your inventory.

Risks of a Having Just One Seller on Your Amazon Listings

There are several risks of a single provider.  At Jim’s Whims, we believe each brand must choose what makes good business sense to them to pursue.  Here is a summary of the risks of choosing a sole provider.  An alternative to a sole provider is to greatly limit the total number of approved sellers for a given channel.  In this manner, a brand will still maintain channel coverage, while minimizing risk.

Loss of Revenue Due to No Amazon Sales

Getting your account reinstated can occasionally be a quick process, but usually takes days or weeks, and in some cases accounts are permanently closed.

Loss of Revenue Due to Drop in BSR

When your account gets suspended, you’re automatically out of stock of certain products. This leads not only to loss of revenue in the short term, but can lead to a significant drop in Best Seller Rank (BSR).

Even once you’re back in stock, this lower BSR can in turn lead to lower sales, generating a negative feedback loop that can be difficult to break.

You may end up having to spend a significant sum on Pay Per Click (PPC) to raise your BSR back to where it was. But that is not always the case, time lost is never regained, so do opportunities lost along the way.

Inventory Management

Each vendor will want to maintain stock no matter how many sellers are on a listing, but if there is only one seller, it’s crucial that that seller remains in stock – otherwise, expect another revenue loss due to a drop in BSR.

A second seller acts as a buffer against the risk of running out of stock, regardless if there is a small issue on the supply end.

 

To guarantee your products stay in stock even as sales fluctuate, the single seller will need to maintain a much higher level of safety stock. This leads to additional cash invested in excess inventory as well as higher storage fees. In 2017, Amazon raised 4th quarter storage fees which was a significant increase on overhead costs.

In-House Expertise

When the single Amazon seller is the brand themselves versus a dedicated Amazon seller, the brand needs to attain the expertise in selling on the Amazon platform, either by training, hiring internally, or hiring a consultant.

  • Who is the Amazon listing expert?
  • The Amazon PPC expert?
  • Who will stay current on Amazon Terms of Service?

The cost of this internal expertise is often underestimated by brands who don’t consider the true cost of hiring, training, and payroll burden. There’s also the issue of being back at square one if the brand loses their internal expertise – which you inevitably will at some point because people don’t stay with one company for long these days.

Smart brands focus on what they are good at and outsource what they don’t.

It is also worth noting that there are benefits to having limited sellers of your products.

Benefits of Having Limited Sellers on Your Amazon Listings

If your brand relies on 3rd party sellers to sell your products on Amazon, it’s critical to understand how the number of sellers on any given product listing will impact sales, pricing, customer service, and brand equity in general.

Generally speaking, the larger the number of sellers, the less control your brand will have over pricing, content, promotions, advertising, and customer service.

Brands that limit the number sellers on their Amazon listings have made a wise move in many respects.

With limited sellers:

  • pricing control on the Amazon marketplace is simpler
  • it is easier to control the content (images, text, etc.) on the Amazon listing
  • the brand doesn’t have to work with numerous sellers to coordinate consistent promotions
  • the brand can be represented with a consistent level of customer service

All of the above are even easier with only one seller, but are all very manageable when the brand sells alongside one or two responsive brand partners.

Is It Worth the Risk?

In the end, the decision whether to have a single Amazon seller – or act as your own Amazon seller – is up to you.

If you have a single 3rd party seller on your listing, there is really no benefit. If you’re acting as your own seller, there can be a benefit in terms of profit assuming, you don’t get your account suspended.

Is it worth the risk?

We Can Help!

At Jim’s Whims, we have demonstrated experience spanning years assisting brands with Amazon.

Additionally, we can bring value to our brand partners by improving Amazon listings optimizations and Pay Per Click (PPC) Advertising campaigns at a very reasonable cost while building your brand with your image. We’re upbeat about the future, and would love to talk further, call us at (469) 487 8221

About Jim’s Whims

We’ve built relationships on trust, results, and a long-term vision for growth and sustainability. Ultimately, we are passionate about creating a business of quality endeavor and connectivity. This is how we seek out partnerships with brands and distributors; a genuine, personal investment in the lives of customers. We will get to know you. You will get to know us. Let’s get to mixing!

By: The Team @ Jim’s Whims