Entries by admin

MAP Policy Enforcement

Manufacturers utilize minimum advertised value (MAP) approaches to set the standard lowest publicly available pricing where retailers can advertise their items. MAP policies are frequently essential for organizations, as customers by and large search for the most cost-effective estimated merchandise, including e-retail deals. Furthermore, numerous web-based business sites show items from least-to-most elevated cost.  That […]

MAP Pricing Control and Procedure

Does your company sell to retailers? Are your company’s products also for sale on Amazon – often at prices that are below the MAP? If you’re a brand selling to retailers and struggling to enforce MAP pricing on Amazon, then you should be aware of two major issues: • When your products are available on […]

HOW TO STOP UNAUTHORIZED ONLINE SELLERS AND PROTECT YOUR BRAND

The unauthorized sale of products on third-party websites such as Amazon, Jet and eBay is significantly impacting many businesses and shifting the economics of supply and demand.  More importantly, as a brand owner, it is causing you to have daily phone calls with your B&M partners, and you’d like a break from it. Here’s a […]

HOW JIM’S WHIMS BRINGS VALUE TO YOUR BRAND AS AN AUTHORIZED SELLER

  Banding together with an experienced third-party seller on Amazon ought to have boundless upside for reinforcing your brand’s image, visibility, and product listing.  However, as a result of increased competition, how can a brand truly evaluate the ability of a seller to add benefits if a relationship is established?  There is definitely a need […]

GENERATING MORE SALES WITH FEWER THIRD PARTY (3P) SELLERS

Understanding the dynamics of selling on Amazon is very important and understanding how the number of 3P sellers for your brand can impact sales, brand equity, customer service and pricing. The more number of sellers, the less control you have over your brand in terms of pricing, content, promotions, advertising, and customer service. The Downside […]

MAXIMIZING SALES THROUGH ONLINE PLATFORM ADVERTISING

    Amazon accounts for a large portion of online sales. In fact, Bloomreach reports that 50% of United States shoppers start their online product search on the Amazon platform. With that volume of shoppers, there is fierce competition on Amazon.   One way you can make your products stand out is through paid advertising […]

AMAZON’S TAKING STEPS ON FAKE PRODUCTS IN THE MARKETPLACE

Amazon is in the midst of testing a new brand registry system designed to reassure vendors that sell on its marketplace that their intellectual property will be protected – which, up to this point, is something that Amazon has struggled to do. In their latest announcement, Amazon said that they will now let any brand […]

BOOSTING YOUR BRAND’S PERFORMANCE ON AMAZON WITHOUT KILLING IT

Customers are the lifeblood of Amazon and they seem to be doing a good job with it. With Amazon on its way to becoming a trillion-dollar company, it’s not a surprise that they have successfully maintained one crucial aspect of the business- customer expectations. Effect of Amazon Consumer Expectations One thing that Amazon succeeded in […]