Articles

WHICH PATH TO CHOOSE- “SELLING TO AMAZON” OR “SELLING ON AMAZON”?

With the rise of eCommerce retail sales, many brands are starting to re-evaluate their eCommerce strategy, especially those selling on Amazon. Whether you are a First Party (1P) or a Third-Party Seller (3P) in Amazon, there are significant…

MAP Policy Enforcement

Manufacturers utilize minimum advertised value (MAP) approaches to set the standard lowest publicly available pricing where retailers can advertise their items. MAP policies are frequently essential for organizations, as customers by…

MAP Pricing Control and Procedure

Does your company sell to retailers? Are your company’s products also for sale on Amazon – often at prices that are below the MAP? If you’re a brand selling to retailers and struggling to enforce MAP pricing on Amazon, then you should…

HOW TO STOP UNAUTHORIZED ONLINE SELLERS AND PROTECT YOUR BRAND

The unauthorized sale of products on third-party websites such as Amazon, Jet and eBay is significantly impacting many businesses and shifting the economics of supply and demand.  More importantly, as a brand owner, it is causing you to have…

HOW JIM’S WHIMS BRINGS VALUE TO YOUR BRAND AS AN AUTHORIZED SELLER

  Banding together with an experienced third-party seller on Amazon ought to have boundless upside for reinforcing your brand’s image, visibility, and product listing.  However, as a result of increased competition, how can a…

SELLING ON AMAZON AND OTHER PLATFORMS: DO IT YOURSELF OR LINK WITH A THIRD PARTY (3P) PARTNER?

The 3P marketplace made Amazon the giant in retail, which resulted to Walmart acquiring Jet.Com and eBay following close at Amazon’s heels to share in its market success. Consumers are actively using Amazon and other marketplaces to…

GENERATING MORE SALES WITH FEWER THIRD PARTY (3P) SELLERS

Understanding the dynamics of selling on Amazon is very important and understanding how the number of 3P sellers for your brand can impact sales, brand equity, customer service and pricing. The more number of sellers, the less control…

MAXIMIZING SALES THROUGH ONLINE PLATFORM ADVERTISING

    Amazon accounts for a large portion of online sales. In fact, Bloomreach reports that 50% of United States shoppers start their online product search on the Amazon platform. With that volume of shoppers, there is fierce…

AMAZON’S TAKING STEPS ON FAKE PRODUCTS IN THE MARKETPLACE

Amazon is in the midst of testing a new brand registry system designed to reassure vendors that sell on its marketplace that their intellectual property will be protected – which, up to this point, is something that Amazon has struggled…

BOOSTING YOUR BRAND’S PERFORMANCE ON AMAZON WITHOUT KILLING IT

Customers are the lifeblood of Amazon and they seem to be doing a good job with it. With Amazon on its way to becoming a trillion-dollar company, it’s not a surprise that they have successfully maintained one crucial aspect of the business-…

FAILING MAP ENFORCEMENT CAN KILL YOUR BRAND

  Nowadays many brands see the value and importance of maintaining MAP for their products across various sales channels, especially on Amazon.com. Here is a simple way to enumerate why maintaining the MAP on Amazon is important: …

How Exactly We Help Your Brand to Grow Beyond the Amazon.com Marketplace

With regards to acquiring a new transaction, you just can't beat Amazon. Because of Amazon's prominent position, 59% of eCommerce orders are placed on their site. But there is merely one problem ... and it's a HUGE ONE. When you get…